Not all assignments will have a budget or time for a pre-shoot location search. So, it becomes very beneficial to have reliable production assistance and an Art Director or client who allows you the time to ponder the location possibilities when you arrive at the location.
I was fortunate on this shoot to have Caroline Martin as my production assistant and Margaret Buchanan, as the Art Director. Margaret is a designer with many years of production experience. She had planned enough time into the shoot schedule for us to have a relaxed look around the spaces available to produce a picture that worked with the copy.
Caroline, working in Lightroom, was able to dimension the picture into the correct format and make sure we allowed space for the type Margaret wanted to float in the picture. Having Caroline taking care of those production areas allowed me to concentrate on the image elements and most importantly – develop a relationship with our subject, which is at the core of good portraiture.